About
Berget is a culinary studio bridging food, culture and strategy. We develop concepts, products and experiences people choose and come back for - from insight and idea to everyday life.
Grounded in real kitchens, research and cultural insight, we combine hands-on culinary expertise with strategy, trend intelligence, storytelling and creative development. We collaborate with researchers, specialists and clients, bringing in perspectives beyond our own to strengthen every idea.
We believe in a future where food is part of the solution. Our work spans insight and trend intelligence, concept development, product and recipe development, storytelling, and strategic advisory - helping organisations create food that becomes part of people’s lives.
Our work extends beyond the studio through pop-ups, collaborations and new food spaces - because food only matters when it’s cooked, shared and part of how people live.
Beyond the studio
Our work extends beyond the studio through pop-ups, collaborations and new food spaces - because food only matters when it’s cooked, shared and part of how people live.
Make the good bigger.
Make the big better.
We help small companies grow and large organisations evolve - shaping direction, developing concepts and bringing them to life through craft, cultural insight and strategic thinking.
Culinary hits
A hit is built on four things - ideas that reach more people without losing what makes them great.
We believe a hit is built on four things:
- Deliciousness. Something people genuinely want to eat - immediate, satisfying and worth coming back for.
- Cultural timing. Always on trend - where culture is, and where it's heading.
- Shared. Great food made to be shared and enjoyed by more people.
- Long-lasting value. Built to last - good for people, everyday life and the planet.
What we build together
We help our clients understand change, develop better food ideas and make them part of everyday life
Insight
Understanding change
Trends, research, cultural insight and strategic advisory
Concept
Creating better food ideas
Concept development, products, recipes and scalable food experiences
Activation
Making them part of everyday life
Communication, implementation, education, partnerships and cultural activation
Background
Berget was founded by Martin Berg and Claes Bodén - two different backgrounds, one shared belief: food can move culture, and culture can move food.
We believe the most powerful change happens when the better choice is simply the most delicious one.
Claes Bodén
Cultural strategist and entrepreneur at the intersection of food, media and communication.
As co-founder and former CEO of Jung, he has worked with brands such as Volvo, Absolut, ICA and Orkla, and has been involved in media and hospitality through Nöjesguiden and as partner at Tranan.
Martin Berg
Chef and concept developer. For 15 years, he worked alongside Mathias Dahlgren as Head Chef and Vice President.
He went on to create and lead the global rollout and culinary direction of ARKET CAFÉ - a seasonal, vegetarian concept known for being delicious and in tune with the moment, now operating in 30+ markets.